Newest Arrivals

Look past the packaging and check the action, hook quality, and whether it fills a gap you actually have, like a bait that runs deeper or slower than what you already own. New arrivals are worth trying when they solve a specific problem, such as a finesse jig for pressured clear-water fish or a bigger swimbait for fall migration patterns. If it just duplicates a lure already crushing it in your tackle bag, save your money.

New releases often shine when conditions are tough and bass have seen the same old spinnerbaits and worms all season, since a different profile or action can trigger strikes from wary fish. Start rotating in new arrivals during post-frontal conditions, heavy fishing pressure, or when your usual baits go cold for a few hours. Keep your proven producers tied on too, since confidence baits still catch the most bass overall.

Stable weather with moderate wind and water temps in the 55 to 75 degree range give new lures a fair shot since bass are actively feeding and moving. Clear to slightly stained water lets you actually watch how a new bait performs so you can dial in retrieve speed and cadence. Avoid testing brand-new baits during a cold front or muddy runoff, since those tough conditions make any lure look bad regardless of quality.

Yes, we ship every new arrival free of charge to the US, Canada, UK, EU, Australia, and New Zealand with no minimum order required. Since these are fresh releases, some colors or sizes may sell out fast, so orders ship as soon as stock is confirmed, usually within 1 to 2 business days. Tracking gets sent to your email so you can watch it move all the way to your door.